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History

Leaders always look toward the future.

More than 40 years ago, our company’s namesake, David Sandler, pioneered a revolutionary sales training program for businesses of every size. Today, our proven sales training program has made us a leader in sales and management training, with hundreds of training centers throughout North America and across the globe.

While much has changed in the business world since then, Sandler Training has always kept pace. Under the leadership of Shaun Thomson, CEO of Sandler Training UK, Sandler Training continues to innovate. In that spirit, we recently launched online reinforcement tools that our franchisees can use in addition to face-to-face training. And we will continue to incorporate online reinforcement, online learning management and increased mobile availability.

 With our unique reinforcement model, our Franchise Owners can give businesses a competitive advantage by helping create a highly skilled sales force and inspiring management and leadership to excellence.


Shaun Thomson, CEO of the Sandler Training organisation in the UK, started the Sandler Training office based in Oxford in 2003. Originally Shaun trained as a Chartered Civil Engineer at the University of Birmingham, then, after completing a Masters degree at Strathclyde University in 1986, he moved into the corporate world of IT and Telecoms. Shaun has worked with Apple, Microsoft, Hewlett Packard, EDS and IBM. His last corporate post was with Fortune 500, Lucent Technologies and their spin off company, Avaya taking this from start up to a $35 million turnover.
Shaun and his team, based in Chipping Norton, Oxfordshire are now coming up to their 15th year with Sandler. Shaun is also the Master Franchisor for the UK and remains passionate about helping his clients (entrepreneurial companies and the other Sandler Training Franchisees) increase their customer base and grow their business.

David Sandler was a true visionary who was far ahead of his time. Since his revolutionary methodology was founded on basic principles of the psychology of human behavior, it has stood the test of time.

The current proof of our ongoing success lies in the success of tens of thousands of our clients, whose lives and careers we continue to transform every year.

Using the foundation of the Sandler Selling System, we are continually creating new sales, sales management and leadership programmes for small- and mid-sized companies as well as FTSE 250 organisations.

Our programmes are so effective in part, because they're so adaptable, and can be customised for application to any industry or organisational structure.